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Privacy policy

Purpose of this notice

This notice describes how we collect and use personal data about you, in accordance with the General Data Protection Regulation (GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003, and any other national implementing laws, regulations and secondary legislation, as amended from time to time, in the UK ('Data Protection Legislation')

Please read the following to understand our practices regarding your personal data and how we will treat it.

About Us

elvinyl is operated by Blue Keith Limited, registered in the UK as a limited company number: 11652112 and with registered office is at Units 1 & 2 Field View Units 1 And 2 Field View, Baynards Green Business Park, Bicester, Oxfordshire, England, OX27 7SG.

For the purpose of the Data Protection Legislation and this notice, we are the 'data controller'. This means we are responsible for deciding how we hold and use personal data about you. We are required under the Data Protection Legislation to notify you on the information contained in this privacy notice. Our Data Protection Point of Contact is responsible for assisting with enquiries in relation to this privacy notice or our treatment of your personal data. Should you wish to contact our Data Protection Point of Contact you can do so by emailing

How we may collect your personal data 

We obtain personal data about you, for example, when:

  • You use the elvinyl website and marketplace, both when you register and subsequently log in
  • You contact us by email, telephone, post or social media
  • You complete any purchases or sale on our website

The kind of information we hold about you

The information we hold about you may include the following:

  • your personal details (name, email address etc)
  • details of any contact we have had with you in relation to any enquiries you have had
  • details of any sales or purchases you have completed with us
  • all correspondence and communications with you
  • information about any complaints you make to us

How we use personal data we hold about you

We may process your personal data for purposes necessary for the performance of our contract with you and to comply with our legal obligations.

We may process your personal data for the purposes of our own legitimate interests provided that those interests do not override any of our own interests, rights and freedoms which require the protection of personal data. This includes processing for marketing and business development. You have the right to object to processing for direct marketing purposes and withdraw any consent given for that purpose.

Please note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

Situations in which we will use your personal data

We may use your personal data in order to:

  • carry out our business obligations from any agreements entered into between you and us
  • provide you with information related to our products, services or activities that you request from us or which we feel may be of interest, provided you have consented to be contacted
  • notify you about any changes to our products or services

We may process your personal data without your consent, in accordance with this notice, where we are legally required or permitted to do so.

Data retention

We will only retain your personal data for as long as is necessary to fulfil the purposes for which it is collected.

When assessing what retention period is appropriate for your personal data, we take into consideration:

  • the requirements of our business and the services provided
  • any statutory or legal obligations (including legal claims)
  • the purposes for which we originally collected the personal data
  • the lawful grounds on which we based our processing
  • the types of personal data we have collected
  • the amount of your personal data

Data sharing

Why might you share my personal data with third parties?

We will share your personal data with third parties where we are required by law, where it is necessary to administer the relationship between us or where we have another legitimate interest in doing so.

Which third-party service providers process my personal data?

Third parties includes third-party service providers and other entities within our group. The following activities are carried out by third-party service providers: IT services, marketing services, legal or professional advisers, and banking services.

All of our third-party service providers are required to sign adequate processing agreements (where they act as our data processor) and in any event to take commercially reasonable, lawful and appropriate security measures to protect your personal data.

In the course of using the marketplace, your personal data will be available to third parties (sellers and other users) in accordance with the functionality of the platform. We are not responsible for such sharing, nor for the purposes such third parties may use your personal data.

Will my data be transferred outside the EEA?

We do not transfer or hold personal data outside of the EEA. However, as part of fulfilment of your contract with us or any other user (for example, where a seller or buyer is based outside the EEA), your personal data may be accessible in this way to users abroad and processed in completing your purchase or enquiry.

Data Security

We have put in place commercially reasonable and appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

Rights of access, correction, erasure and restriction

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Should your personal information change, please notify us of any changes of which we need to be made aware by contacting us on the email address above.

Your rights in connection with personal data

Under certain circumstances, by law you have the right to:

  • request access to your personal data. This enables you to receive details of the personal data we hold about you and to check that we process it lawfully.
  • request correction of the personal data that we hold for you
  • request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing, see below.
  • object to processing of your personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this basis. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy for processing it.
  • request the transfer of your personal data to you or another data controller if the processing is based on consent, carried out by automated means and this is technically feasible.

If you want to exercise any of the above rights, please email our data protection point of contact at

You will not have to pay a fee to access your personal data. However we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. Your rights in this section are not absolute and may be subject to exemptions.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information. This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

We will usually respond within one calendar month, although some requests may take longer.

Right to withdraw consent

In the limited circumstances we may be relying on your consent to the collection, processing and transfer of your personal data for a specific purpose (for example, in relation to certain types of direct marketing). To withdraw your consent, please email our data protection contact.

Changes to this notice

We may update this notice from time to time, Any significant changes we may make to our privacy notice or practices in the future will be provided to you using the available contact details. 

Contact us

If you have questions regarding this notice or if you would like to speak to us about the manner in which we process your personal data, please email

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protections issues, at any time (but the ICO recommends that you first seek to resolve matters with us).

The ICO's contact details are as follows:
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Tel: 0303 123 1113 or 01625 545 745

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